Selling in ChatGPT - get your product data ready for a new buying surface
ChatGPT can show products, details and links to merchants, and for eligible products it can offer Instant Checkout. We assess whether a shop's data meets the requirements - without promising access or exposure.
Against the OpenAI spec
Category to start with
Answers recorded
The context
What changes when ChatGPT surfaces products
Availability depends on the programme, the market and the merchant - so we start by assessing eligibility.
ChatGPT shows products and merchants
For buying intent, ChatGPT can present products, details and merchant links. Instant Checkout is available for a subset of eligible products and merchants.
Data freshness matters
ChatGPT can use first- and third-party data, including product metadata. A direct feed helps pass current prices and availability, but it does not guarantee exposure.
Access is phased
Access to direct feeds and purchase features depends on the programme and the market. We assess a shop's compliance and integration options first, with no promise of enrolment.
How we work
Three steps to a ChatGPT-ready catalogue
Audit of data and product surfaces
We review product pages, structured data, feed feasibility, price and stock freshness, policies and whether the category complies with OpenAI's commerce rules.
Feed and product data implementation
Within an agreed Sprint we prepare data against OpenAI's current stable specification, implement structured data and rewrite descriptions around buying questions.
Access application and monitoring
If the shop qualifies for a direct feed, we support the access request. We then monitor the agreed category and document how the data changes.
What we assess
The readiness checklist
- Product feed: the fields required by the OpenAI specification (item_id, title, description, price, availability and others)
- Structured data: schema.org Product and Offer markup on product pages
- Description quality: whether they answer the conversational questions buyers actually ask
- Policies and trust: terms, returns policy and delivery times - data OpenAI requires
Before you apply
Public product data is worth fixing first
Public product pages, structured data, prices, availability and policies are needed regardless of the channel. We implement a full feed only once the requirements and a realistic access path are confirmed.
Requirements are kept current against OpenAI's published documentation.
Engagement formats
How the work is scoped
Each format answers a different question about the catalogue.
AI Visibility Snapshot
PLN 1,500-2,900 net
An initial measurement of one product category before a full data and visibility audit.
- One category and one market
- Brand and product presence
- Competitors, recommendation logic and sources
- A recommended next step
Strategic AI Visibility Audit
PLN 2,900-4,900 net
A full catalogue audit against the OpenAI specification, with a prioritised implementation plan for your team or ours.
- Buyer research and product questions
- Analysis of data, sources and competitors
- Assessment of feed, structured data and descriptions
- A 90/180-day roadmap
AI Recommendation Sprint
PLN 8,900-19,900 net
We implement the agreed product, technical and content priorities identified in the audit.
- A product feed aligned to the OpenAI specification
- schema.org Product and Offer markup on product pages
- An agreed scope of publishing and integration work
- Documentation of changes and a follow-up measurement
Continuous AI Visibility is available from PLN 2,900-7,900 net per month.
Qualification
Is your shop a fit for this work?
The investment pays off where the catalogue and the margin justify a new acquisition channel.
When this makes sense
- You run an online shop with a catalogue of products buyers compare before purchasing.
- You have a product feed, or can generate one from your e-commerce platform.
- You want to tidy up product data and assess its readiness for new buying surfaces.
- Your margins justify investing in a new acquisition channel.
When it is too early to start
- You sell only through marketplaces and have no shop of your own with product pages.
- You expect a guarantee of access, product exposure or sales through ChatGPT.
- Your catalogue is a handful of products without variants, so feed work may not pay off.
- You cannot update product data such as prices and availability at least once a day.
FAQ
Questions about selling in ChatGPT
ChatGPT can show products with images, details and links to merchants. For a subset of eligible products and merchants it can also offer Instant Checkout. Product results are separate from advertising, and visibility is never guaranteed.
Availability can depend on the market, the account, the product and the merchant. OpenAI accepts applications for direct feeds, but preparing the data alone does not guarantee access or exposure in results.
Instant Checkout can appear for eligible products and merchants. In other cases ChatGPT directs the user to the merchant's site. The scope of any integration has to be confirmed for a specific shop and market.
The stable specification requires, among other fields, the is_eligible_search and is_eligible_checkout flags, an item_id, title, description, URL, brand, image, price, availability, merchant data, returns policy and target countries. We keep the requirements current against OpenAI's documentation.
The category-fit assessment is free. An AI Visibility Snapshot is PLN 1,500-2,900 net, a strategic audit PLN 2,900-4,900 net and an AI Recommendation Sprint PLN 8,900-19,900 net. Continuous AI Visibility is PLN 2,900-7,900 net per month.
It is a useful starting point, but the mapping has to be verified against OpenAI's current schema. The eligibility flags for search and checkout differ, as do merchant information, policies, target countries and some variant data.
Yes. Public product pages, structured data, prices, availability and policies are needed regardless of the channel. A full feed is implemented only once the requirements and a realistic access path are confirmed.
Check whether your product data is ready for ChatGPT
Start with a free category-fit assessment. We will confirm whether a Snapshot, a full audit or foundational data work is the right next step.
0 PLN · Fit assessment, without a promise of a full report