Visibility in Claude - where decision-makers verify suppliers
Claude is often used for careful analysis and B2B comparison. We check whether the model understands your brand and whether it can put it forward as a sensible choice.
Expert-level analysis
Category to start with
Answers recorded
The problem
Why your company does not appear in Claude
Claude recommends companies with strong citability and evidence of expertise.
You are not in the answer
B2B decision-makers increasingly use Claude for research and recommendations. The model names competitors - your company is not on the list.
Competitors are recommended instead
Claude is often used to analyse and compare B2B offers. A brand missing from the answer may be absent from the buyer's further research as well.
Claude is growing in the enterprise segment
Anthropic is developing Claude quickly, and it is widely chosen by larger organisations and B2B decision-makers. Building visibility now compounds over years.
How we work
Three steps to visibility in Claude
Baseline and measurement scope
We agree the category, market and buyer questions. We record complete Claude answers together with the measurement context and coding rules.
Content and signal work
We implement citable content, structured data and credible sources. Every recommendation traces back to a gap identified in the audit.
Monitoring and development
We repeat the measurement on the agreed question set, document what changed and choose the next experiment - or stop.
What we assess
What the Claude visibility measurement covers
- An agreed set of buyer questions for a single category
- An analysis of which brands Claude recommends instead of yours
- A benchmark of the brands that genuinely appear in answers
- Specific recommendations - what to change so the brand can appear
Why now
Claude is growing fastest in the enterprise segment
Claude's answers and modes change over time, so every result is recorded with its date and measurement conditions. Companies that build visibility now will hold an advantage as Claude becomes a B2B standard.
Conclusions rest on recorded answers, cited sources and explicit measurement conditions.
FAQ
Questions about visibility in Claude
It means building a brand's presence in the answers generated by Anthropic's Claude. As with ChatGPT, the objective is for the model to name your company as a recommendation. Claude is especially popular among professionals and enterprise organisations.
The category-fit assessment is free. An AI Visibility Snapshot is PLN 1,500-2,900 net, a strategic audit PLN 2,900-4,900 net, an AI Recommendation Sprint PLN 8,900-19,900 net, and continuous monitoring PLN 2,900-7,900 net per month.
There is no universal timeline. Pace depends on indexing, the sources a model can reach, the scope of the changes and model updates. We agree the date of the next measurement wave after the audit and implementation rather than promising a result in a fixed number of weeks.
Claude is used to research suppliers, compare offers and structure selection criteria. An audit assesses observed brand presence within a defined sample - it does not attribute presence directly to won or lost customers.
Start with a few buyer questions in one category and record the complete answers, the date, the market and the question variant. Professional measurement then widens the set once the hypothesis and the coding rules are agreed.
Primarily B2B and premium companies whose customers are professionals: software firms, law firms, consultancies, agencies and training providers. Anywhere a decision-maker asks an AI system for recommendations before choosing a supplier.
Find out whether Claude recommends your company
Start with a free category-fit assessment. Full measurement and benchmarking are delivered through a Snapshot or a strategic audit.
0 PLN · Fit assessment, without a promise of a full report